Having a social media strategy is vital to the success of your small business, especially in regards to how much benefit you will receive from your online presence. Merely having a website is not enough, as many small businesses have learned. Many businesses are under the mistaken impression that merely having a nice website built will lead to new clients or customers, but a website is only part of the puzzle.
Discuss Social Media Integration With Your Designer
If you are in the process of having a website designed, or considering having a website designed you should have a serious talk with your designer about creating a social media strategy and ensure that implementing your social media is part of the design of your website. You will notice on this website that there are social media icons on the left side of the page, at the bottom of each page and in the blog section.
Having a lot of social media links on this site is not what is important, but rather the placement and type of links. The links on the left side of our pages and on the main and individual blog pages are social share links, which allow visitors to share articles and pages they find useful or interesting. The links at the bottom of every page of this site and on our contact page are follow links, which allow visitors to view our social media pages on sites such as Facebook.
Placement and Types of Social Media Links
The type of social media integration your website designer chooses will have a huge impact on whether visitors to your site share your content on social media, which is why it is so important that you discuss this with your designer up front. Make the most of your online presence, be social, it will help you build a following on social media sites and increase your search engine rankings, which will help you attract new clients and customers.
Get Started Now!
Don’t wait another minute, create your Facebook, Twitter and Google+ pages NOW and start telling the world how great your company is. Although it does take a lot of time, managing a social media presence is not that hard and in fact it can be a lot of fun.
Please Note: Depending on the type of business you own it will most likely be worthwhile to create pages on additional sites, which are either specific to your industry or helpful in promoting your brand. Some of these websites may not be considered social media sites by some “experts” but they may be very useful for promoting your business, so for your convenience I have included them in my list of popular social media sites below.