How to Create a Landing Page Using WordPress

Whether you’re running a marketing campaign, gathering email sign-ups, or advertising a product, learning how to create a landing page using WordPress is a fantastic way to increase conversions. The top WordPress landing page plugins and templates may help you create a lead-capturing and sales-boosting landing page. This step-by-step WordPress landing page guide will help you optimize your site to convert visitors into sales. You’ll boost conversions and reach your marketing goals faster with landing page design best practices.

• Why WordPress is the Best Website Builder for Beginners

Here are few techniques you might apply:

1) Create a Landing Page Using the WordPress Block Editor

1. Create a new page. See Pages > Add New on your WordPress dashboard.
2. Add and arrange blocks—text, photos, buttons, and forms—using the block editor on your page.
3. Set as Landing Page: From your main site, publish the page and designate it as your homepage or link to this page from online ads, other websites, etc. But don’t stop there; you can generate additional landing pages and evaluate them to determine which generates the highest conversion rates.

• Creating High-Converting Landing Pages With WordPress

2) Use a Plugin to Create a Landing Page

Popular choices are WordPress page builder plugins like Divi Builder, Elementor, or Beaver Builder.

1. Install the plugin and review the options of the plugin to build a fresh landing page.
2. Using the drag-and-drop editor, choose a template that best suits your requirements then personalize it. Once you’re happy with the layout, save the page.

3) Use a WordPress Theme to Create Your Landing Page

1. Choose a theme for your WordPress site that incorporates landing page designs.
2. Design your landing page using the customizing choices for the theme.
3. Publish the page as your homepage or link to it from online advertising campaigns, other websites, Google Ads, etc. But don’t stop there, you can create additional landing pages and test them to see which offers the highest conversion rates.

How to Create a High Converting Landing Page

Guideline for a Landing Page That Works

• Clearly state your call to action (CTA), making sure it is understandable and conspicuous.
• Minimal diversions: Keep the page mostly targeted on the objective with few links and diversions.
• Establish trust, cite use case studies, evaluations, or testimonies.
• Make sure your landing page is mobile-friendly, so it looks great on any device.

More Details Can be Found at WordPress.org

Create a captivating landing page on WordPress in 4 steps

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