A Brief Description of the Search Engine Optimization Process
Below we have provided a basic timeline description of the SEO process, which includes a brief explanation of each step. Of course, the search engine optimization process is a bit more complicated than the steps of our timeline, but we thought it would be more helpful to offer you a concise explanation of the process.
SEO Project Planning
A good outcome depends on a good plan, which is why we need to learn more about your business during this step. Carefully planning will ensure your SEO project yields the best possible results.
Keyword research is essential for both organic search and paid advertising campaigns. Understanding your target market and how they search for your products will define the keywords you use on your site and in ad campaigns.
Design and Branding
Website design and branding are essential elements of SEO. Creating a website that incorporates your chosen keywords in a way that portrays a positive and professional image of your company will lead to more sales or leads.
Tags and Programming
Proper use of tags helps Google and other search engines better understand what your website is about, and the keywords and phrases that matter to you. Programming is another important aspect of SEO because a poorly programmed site will be slow and have issues affecting user experience.
SEO is an ongoing process, requiring you to analyze your results and fine tune your keywords and phrases over time to get the best rankings. SEO is a slow process, as search engines do not update their listings very often, so it takes a long time to understand the effect of your work.
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