How to Choose the Best WordPress Theme

Unlock the Secret to Online Success: Choose the Right WordPress Theme Today!

Choosing the best WordPress theme for your website can seem like a daunting task given the number of themes available, but it doesn’t have to be. Discover the undeniable power of selecting the perfect WordPress theme and why it’s essential to the success of your business. In this post we are going to help you narrow your choices dramatically, enabling you to choose from a few select themes instead of searching through the thousands that are available.

Check Out Our YouTube Video: “The Ultimate Theme for WordPress: Why I Use Divi and You Should Too!”

Are You Ready to Skyrocket Your Online Sales or Brand Presence?

It’s time to harness the power of the right WordPress theme!

  • Boost Conversions: Selecting the perfect WordPress theme can dramatically increase your conversion rates, turning casual visitors into loyal customers.
  • Build Trust and Credibility: An expertly chosen theme establishes your authority as a sales copy expert, making potential clients more likely to trust and invest in your services.
  • Save Time and Effort: Choosing the right WordPress theme streamlines your workflow, ensuring a seamless user experience and easy navigation, so you can focus on what really matters – writing killer sales copy!
  • Stand Out from the Crowd: A unique and professionally designed WordPress theme sets you apart from your competitors, giving you a powerful competitive edge.
  • Maximize Your Revenue: The right WordPress theme not only attracts more clients but also maximizes the value of each client, resulting in higher profits and long-term success.
WordPress Themes
WordPress Themes

Consider Your Skill Level

Many themes include builders that make it easier for you to design your pages, but not that is not always the case. If you are a designer you will be able to choose from a much larger selection, but if you have limited knowledge of HTML, CSS, and PHP, we highly recommend choosing a theme that includes a page builder.

What is the Purpose of Your Website?
There are themes designed for a specific type of business, and one of them may be perfect for your website if it includes the right page builder. However, a general WordPress theme can usually be used to create the same type of website but may require a little more work and creativity on your part.


  • Self
  • Skills
  • Budget

The Process of Elimination

Let’s start by eliminating themes that do not:

  • Include a page builder
  • Offer free support
  • Create mobile-friendly pages

“Choosing the best WordPress theme is much easier when you first eliminate all of the themes that are not suitable.”

WordPress Security
Choose a Secure WordPress Theme

Why You Need to Choose a Popular Theme

You may have been looking at the sales numbers for certain themes and thought one with a low number of sales is perfect. After all, your site will be one of the few website using that theme, so it will be quite unique when you make a few modifications to the design, but that is actually a very bad idea, so you need to learn How to Choose the Best WordPress Theme to avoid huge problems in the future.

Why You Have to Choose a Popular Theme

Just like with any product or business, the theme maker needs to make a living. If the one you choose is not generating many sales it is very unlikely the person or company that created it will continue to maintain it.

If the theme is not updated your site is either going to become a security risk for you and your visitors or become incompatible with future WordPress versions and the plugins you use, which could cause a variety of issues, such as your site going down.

When you can no longer use the theme you will need to migrate your site to a new one, and this can often be much harder and more expensive than it was to build the initial site. Many WordPress themes use features and coding unique to the person or company that created it, making a clean and simple migration virtually impossible.

Important Theme Features

  • Page Builder
  • Free Support
  • SEO Friendly
  • Flexible Design
  • Mobile Friendly
Top Ten Features of a Great WordPress Theme

Top Ten Features of a Great WordPress Theme

The Top Ten Features a WordPress Theme Should Include

The process of choosing the best WordPress theme for your website can be challenging, especially considering the fact that there are thousands of themes currently on the market. We have developed a list of the top ten qualities that a WordPress theme ought to possess in order to assure the success of your website in order to make the process of making a decision less difficult for you. These elements address fundamental areas such as design, performance, user experience, and security.

1. Responsive Design

Importance of Mobile-First Approach

In a mobile-first world, responsive design is vital. A WordPress theme must adapt to many screen sizes and provide a great user experience on desktops, tablets, and smartphones since mobile devices currently make up most web traffic, which is why a Mobile-Friendly Website Design is essential.

Adapting to Different Screen Sizes

Optimizing a website for different screen widths is sometimes forgotten while developing it. A responsive theme adjusts its layout, graphics, and typography to fit any display. This makes your website look good and work well on all devices.

Any modern website needs a responsive theme to deliver a consistent user experience across devices. By utilizing a responsive theme, you can ensure that your website looks amazing and works well for all users, regardless of their device.

2. Customization Options

Color and Font Customization

A good WordPress theme should let you customize your website’s look. These options should include straightforward color pickers for various elements and a wide range of fonts to match your brand’s unique personality.

You may easily create a website that matches your brand and attracts your target audience with such tools. These customization choices allow you to build a cohesive design that matches your branding strategy, improving your website’s visual appeal and user engagement.

Layout and Widget Customization

A good WordPress theme should give you plenty of layout modification choices in addition to color and font tweaking. This should have many header, footer, widget, and sidebar options.

These customization options let you build a website that looks distinctive and meets your demands. Customizing your website layout can make it more engaging and intuitive for visitors. So, having a strong online presence requires a flexible theme that lets you develop a custom design that matches your brand’s vision.

3. SEO-Friendly

Clean and Optimized Code

Websites that want greater search engine rankings must be SEO-friendly. A well-designed and optimized theme helps search engine bots crawl your website. Clean, structured code improves website loading speed, which is important for SEO rankings.

An SEO-friendly theme that’s easy for search engine bots to crawl can boost your website’s rankings and traffic. Clean and structured code ensures a fast loading time, which engages visitors and keeps them on your site longer. Hence, while developing a website, select an SEO-friendly and well-optimized theme. There are additional methods you can use to Boost Your SEO with WordPress and improve your rankings in search engines like Google and Bing.

Schema Markup

Schema markup-supporting themes improve SEO. This markup helps search engines understand your website’s content and structure, resulting in rich snippets. Rich snippets may boost click-through rates and organic traffic.

Schema markup gives search engines more context and information about your website’s content, improving search results. This improves user experience and increases website clicks. To maximize SEO, your website should have a schema markup-supporting theme.

4. Speed and Performance

Lightweight and Well-Optimized

Fast-loading websites improve user experience and SEO. So, a lightweight, performance-optimized theme is essential. Avoid themes with too many features and plugins, which can slow down your website.

Slow-loading websites decrease engagement and increase bounce rates. Slow-loading websites may rank worse in SEO rankings since search engines factor in loading speed. To ensure fast loading speeds and a smooth user experience, your website must have a lightweight and optimized theme.

Compatibility with Caching Plugins

Your theme should also be compatible with popular caching plugins to enhance your website’s performance further. Caching plugins store static versions of your website’s content, reducing server load and improving loading speed for returning visitors.

5. Browser Compatibility

Testing on Different Browsers

Users access your website through various browsers, so your theme must look and function consistently across different browser environments. Developers should test their themes on popular browsers like Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge to ensure compatibility.

Ensuring Consistent User Experience

Browser compatibility ensures that your visitors enjoy a consistent user experience, regardless of the browser they use. This consistency helps build trust and credibility with your audience, increasing the likelihood of repeat visits and conversions.

6. Support and Documentation

Reliable and Accessible Support

Good support is crucial when selecting a WordPress theme. Opt for a theme developed by a reputable team that offers timely and helpful support via multiple channels, including email, live chat, and support forums.

Comprehensive Documentation

A theme should come with detailed documentation covering installation, customization, and troubleshooting. This documentation should be easy to understand, even for beginners, ensuring that you can get your website up and running with minimal hassle.

7. Security and Regular Updates

Built-in Security Features

Choose a secure WordPress theme to protect your website from hackers and dangerous code. When choosing a theme, emphasize those with built-in security measures like regular updates, clear and well-structured code, and compatibility with popular security plugins.

Selecting a safe theme that receives regular updates reduces the danger of your website being hacked. A theme with clean and well-structured code can also assist prevent harmful code from being inserted and improve website security.

Selecting a theme that is compatible with popular security plugins can provide another degree of security to your website. A safe WordPress theme protects your website from threats and weaknesses.

Frequent Updates

Developers must routinely update themes to fix security and compatibility issues. Frequent updates keep your theme up-to-date with WordPress features and best practices. To maintain website security, compatibility, and functionality, use a theme from a developer who routinely delivers updates.

Website security and functioning depend on regular upgrades. Developers can lessen the risk of website hacks and technical issues by quickly fixing security and compatibility concerns. Staying current with WordPress features and best practices can improve your website’s performance and longevity.

8. E-commerce Compatibility

WooCommerce Integration

If you want to sell products or services on your website, be sure your theme supports e-commerce. WooCommerce is WordPress’s most popular e-commerce plugin, so choose a theme that integrates with it.

E-commerce compatibility can boost your website’s functionality and improve your clients’ experience. You can centrally manage your online store’s inventory, orders, payments, and delivery with WooCommerce. This saves time and lets you concentrate on other business matters.

Consequently, while choosing a website theme, emphasize those that support e-commerce and WooCommerce integration. This can help you build a solid online store and succeed in e-commerce.

Other E-commerce Solutions

A good theme should support WooCommerce, Easy Digital Downloads, and Shopify. This lets you choose the platform that best suits your needs. When developing your website, select a theme that works with multiple e-commerce providers. In the competitive world of e-commerce, this might give you flexibility and variety.

Using a theme that supports many e-commerce platforms lets you easily link with your platform and manage your online store. This can help you grow your business and reach more customers, boosting revenues.

9. Page Builder Compatibility

Integration with Popular Page Builders

Choose a theme that works with Elementor, Beaver Builder, and Divi while developing your website. This makes custom layouts and designs easy without coding.

Using a page builder-compatible theme streamlines website construction and customization with a drag-and-drop interface. This saves time and lets you focus on other business matters. Choose a website theme that supports popular page builders. This allows you to easily develop a bespoke layout that matches your brand’s identity and vision.

Custom Modules and Elements

For popular page builders, some themes allow you to add modules and elements created by third-parties. These custom modules make it easy to add fresh, compelling content to your website.

Custom modules and parts, such as widgets and page templates, provide you many options for producing visually appealing and engaging content. This can help your website stand out from the competition and attract and retain visitors.

A wide selection of modules and elements for popular page builders are necessary because they allow you to rapidly and simply produce dynamic and engaging content, improving your website’s user experience.

10. Accessibility

Adhering to Accessibility Standards

Accessibility ensures that all visitors, including those with disabilities, may use your website. So, a theme that meets Web Content Accessibility Guidelines is essential (WCAG). Keyboard navigation, color contrast, and picture alt text are essential for an accessible theme. These elements can improve your website’s accessibility and usability for disabled visitors.

By using a WCAG-compliant theme, you may make your website accessible to all users. This can boost user engagement and satisfaction, boosting traffic and transactions.

Easy Navigation for All Users

An accessible theme should offer easy navigation for all users, including those using screen readers or other assistive technologies. This helps make your website more inclusive and user-friendly, catering to a wider audience and potentially increasing your website’s reach.

Remember, the Goal is to Select the Right WordPress Theme for Your Business or Personal Website, so Choose Carefully

Online success depends on choosing the correct WordPress theme. Emphasize themes with responsive design, customization possibilities, SEO-friendliness, speed and performance, browser compatibility, support and documentation, security and regular updates, e-commerce compatibility, page builder compatibility, and accessibility. Doing so will ensure your website provides a great user experience while following web development and design best practices.

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Final Thoughts

Careful planning and perfect execution of that plan will go a long way towards ensuring your success, so take your time throughout the process. Be smart, do your research, KNOW your goal and create a plan to reach that goal. Don’t be afraid to reach out to family, friends or professionals for advice or assistance, but remember you are the boss, so be the boss and make good well-informed choices.


  1. Choose a Popular WordPress Theme
  2. Choose a Theme That Matches Your Skill Set
  3. Make Sure Free Support is Available
  4. View Sites That Use the Theme

Disclosure: You may find affiliate links to beneficial resources within this article. You won’t pay more for using our link, but we’ll get a commission. This supports our content creation, and we only suggest products we genuinely believe in. Thank you for being so understanding!

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James Turner

James Turner


Are you looking for a tech blogger and sales copywriter who can turn your message into a powerful tool for persuasion? Look no further than James Turner, a seasoned professional with over 25 years of experience in the tech industry. With a deep understanding of how to craft words that connect with readers and drive results, James is a master of the art of persuasive writing.

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