How to Choose the Best WordPress Theme

Choosing the Best WordPress Theme for Your Business Website

Choosing the best WordPress theme for your website can seem like a daunting task given the number of themes available, but it doesn’t have to be. In this post we are going to help you narrow your choices dramatically, enabling you to choose from a few select themes instead of searching through the thousands that are available.

Consider Your Skill Level

Many themes include builders that make it easier for you to design your pages, but not that is not always the case. If you are a designer you will be able to choose from a much larger selection, but if you have limited knowledge of HTML, CSS, and PHP, we highly recommend choosing a theme that includes a page builder.

WordPress Themes
WordPress Themes

What is the Purpose of Your Website?
There are themes designed for a specific type of business, and one of them may be perfect for your website if it includes the right page builder. However, a general WordPress theme can usually be used to create the same type of website but may require a little more work and creativity on your part.


  • Self
  • Skills
  • Budget

The Process of Elimination

Let’s start by eliminating themes that do not:

  • Include a page builder
  • Offer free support
  • Create mobile-friendly pages
“Choosing the best WordPress theme is much easier when you first eliminate all of the themes that are not suitable.”
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Choose a Secure WordPress Theme

Why You Need to Choose a Popular Theme

You may have been looking at the sales numbers for certain themes and thought one with a low number of sales is perfect. After all, your site will be one of the few website using that theme, so it will be quite unique when you make a few modifications to the design.

Why You Have to Choose a Popular Theme

Just like with any product or business, the theme maker needs to make a living. If the one you choose is not generating many sales it is very unlikely the person or company that created it will continue to maintain it.

If the theme is not updated your site is either going to become a security risk for you and your visitors or become incompatible with future WordPress versions and the plugins you use, which could cause a variety of issues, such as your site going down.

When you can no longer use the theme you will need to migrate your site to a new one, and this can often be much harder and more expensive than it was to build the initial site. Many WordPress themes use features and coding unique to the person or company that created it, making a clean and simple migration virtually impossible.

Important Theme Features

  • Page Builder
  • Free Support
  • SEO Friendly
  • Flexible Design
  • Mobile Friendly


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Final Thoughts

Careful planning and perfect execution of that plan will go a long way towards ensuring your success, so take your time throughout the process. Be smart, do your research, KNOW your goal and create a plan to reach that goal. Don’t be afraid to reach out to family, friends or professionals for advice or assistance, but remember you are the boss, so be the boss and make good well-informed choices.


  1. Choose a Popular WordPress Theme
  2. Choose a Theme That Matches Your Skill Set
  3. Make Sure Free Support is Available
  4. View Sites That Use the Theme



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