What is Split Testing and How Does it Work?
Split testing as it relates to website design is the process of conducting an experiment to measure the performance of two or more variations of a page element. For example, you can test the results of using two different colors for your add to cart buttons. For your convenience, below we have provided a basic timeline style description of the A/B split testing process.
After you have decided what to test you will need to create design variations in order to begin your A/B split test. Your variation can be as simple as two different colored buttons or as complex as two different landing page designs.
My Island Designs uses splt testing software that autmatically divides the traffic to the page being tested. Visitor 1 will see variation A and visitor 2 will see variation B, ensuring an impartial viewing of each variation being tested.
The split testing process continues until we have enough data to determine the winner, which depends on the amount of traffic the page receives and the amount of data you wish to collect. Conversion rates are determined by the increased percentage of actions the winning design variation recieves.
The last step is analyzing the data and presenting you with a detailed report explaining the results of the test. The client decides whether changes are made and whether to continue testing new design variations to improve the conversion rate.
No More Guessing – Scientific Testing Methods Ensure Accuracy
Instead of guessing which landing page, image, form, button or other element is right for your site, an A/B split test like the example shown above will tell you with certainty the design variation that gets more clicks on YOUR website. The variations will be automatically rotated, so each visitor will only see one version of your element. The bottom line is an experiment like this eliminates the need for guesswork and tells you the winner with absolute certainty.
Let’s Consider a Button Test Where the Red Button Performed Better
Conversion Rate Optimization is an Ongoing Process
Now let’s take conversion rate optimization a step further. After determining a red button worked better than a green button we are going to change the text from “Contact Us” to “Get in Touch” and test it again to see if we can increase your conversion rates even more. This type of testing is an ongoing process and should be continued until you are confident you are getting the best possible results.
We Can Split Test Almost Anything
The button split test was only one example of how conversion rate optimization can benefit your business. We can also test a variety of other page elements or even entire sections of your page. For example, maybe you want to know which text copy would produce better conversions, or if one image works better than another. Perhaps you want to change the text, images and buttons for an entire page section to see if a different design would work better. Well, we can do all of that and more, and provide you with real data showing you what worked best.
Test Two Versions of an Image
Let’s split test two very similar versions of the same image.
Split Test Two Different Images
Let’s split test two different images that have the same theme.
The Value of Split Testing
Now that you understand the unlimited value our conversion rate optimization service offers your business, and how much split testing can help your business grow, why haven’t you contacted us yet? Our services will not only help you get the most out of your website, but they will also help you crush your competition and ensure everyone in your area knows who is #1.
More Conversion Rate Optimization Examples
Below we have listed a few more examples of split testing. However, the possibilities are endless, and we can test almost anything you want to test. Just give us a call if you have any questions about our conversion rate optimization services.
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