Creating a Fantastic Logo for Your Company
There are many reasons why your company logo design needs to be fantastic, and if your current logo isn’t, it should be updated immediately. Creating a modern version of their logo is standard practice for large corporations. In the last decade, you have seen a significant shift towards simplified logo designs. Simplifying your design is an easy way to ensure your logo will always look its best whether it is displayed on a website, sign, in a magazine or another print format.
Talk to a Professional Graphic Designer
Consulting with a professional graphic designer is the first step in creating a fantastic logo for your business. Talking to someone with experience in company logo design can help you brainstorm design concepts, find the right colors, and learn how to research what other companies in your industry are doing.
Different people will have different views of your logo, so knowing your customers or clients is essential if you want your new design to wow your target market. Color is an essential part of any logo design, so selecting colors that elicit the desired emotions is an integral part of the process.
A fantastic custom logo we created for a client.
What Is Your Goal?
Your goal should be to create a logo that will translate well to any format. It must look fantastic as an icon, used on a business card, or scaled as large as a billboard. The design should give clients and customers a feeling of trust and quality, and they should immediately get a feel for who you are as a company.
Know the Target Market of Your Logo
- Target Market
- Colors Matter
- Simple Style
- Local Feeling
- Industry Relevant
- Modern Design
- Legible Text
“Remember, you are not designing a logo for your business, you are designing a logo for your customers, so test, test, and test some more before you settle on the final design.”
You are not the Target Audience for Your Brand Logo
It’s crucial to understand your target audience and the message you want to convey before beginning work on a new brand logo.
The following steps will help you choose a new logo for your company:
- Research your market and your rivals to find the best strategy for reaching your target audience. Learn what works and what doesn’t in your industry by analyzing the data collected here.
- Define your brand’s persona by identifying who you’re trying to reach and crafting a story that resonates with that group of people.
- To help you come up with new logo ideas, draw some rough sketches of some of your potential logos. Try out different layout options including font sizes, color schemes, and color palettes.
- Pick the best concepts and have them reduced to their essentials using this method. Simplifying logos makes them more memorable and easy to spot in the crowd.
- Try it out: Put up your brand’s emblem and ask as many people as possible what they think of it. Incorporate the feedback you’ve received into your final product.
- You can draw attention to the refreshed logo design for your firm in a variety of ways, including through traditional and online marketing and advertising channels. Here’s some guidance from an industry pro:
- Take advantage of social media by sharing your new company logo across all of your profiles and asking for comments from your followers there.
- Create a landing page: A landing page on your website dedicated solely to your redesigned company logo is a must. This will provide a central hub where guests may go to ask questions and share their thoughts.
- Send an email to your current customers and subscribers before releasing the new logo, notifying the change and asking for feedback.
- Utilize influencer marketing to get your brand’s new logo into the hands of people with large audiences and have them promote it in their own content.
- You should definitely host a launch party to show off your new logo and give guests a chance to get acquainted with it.
- Utilize public relations to inform the press about the company’s new logo and the story behind it.
Keep in mind that creating a brand-new logo is just the beginning. Your new logo should be used consistently throughout all of your marketing materials, and it should be updated as necessary to reflect any changes in design aesthetics.
A Logo Needs to Look Great on a Website and in Print Media
Here is an example of a logo we designed to look fantastic and maintain branding on a company website and in print media. A logo must be versatile, so it can effectively represent your brand no matter where you use it.
Round Print Logo
Let’s Look at the Logo for Our Company as an Example
When we created the My Island Designs logo, we followed the principles outlined in this article. Color, use in different media, the ability to separate logo and text, and branding appeal were all considered during the logo design process.
Logo Without Text
Unless you use a text-only logo, it should be possible to separate the logo and text while maintaining brand awareness. Using a stand-alone icon version will allow you to use your logo in many instances where text would be unreadable, like in social media profiles.
Horizontal Orientation Website Logo
Vertically oriented logos are not usually recommended for use on a website because they occupy too much “above the fold” real estate (the portion of a web page that is visible without scrolling). While branding is important, above-the-fold space is essential for conveying your message as quickly as possible, and hopefully before the visitor loses interest and moves on to another website.
Print Logo Use for Signage and Other Uses
When space is not an issue, and there are no “above the fold” limitations to consider, you can use a vertically oriented logo like shown below. The vertical logo style is what we prefer for our signage, banners, the back of our business cards, and many other print materials. We could, of course, use the horizontal logo, but just as a vertical logo is seldom the best choice for a website, a horizontal logo is not always a good choice for print media.
There are certainly exceptions to the rule. For example, we use the horizontal version on letterheads because it looks fantastic as a full-width logo for that particular use. We are sure you will find other use cases where a horizontal orientation would be preferable, which is why your design needs to be flexible.
Final Thought on the Best Company Logo Design
You may want to keep an open mind and forget about your current business colors and logo style. Changing your business colors and logo could be expensive, and it may feel overwhelming, but the long-term benefits will make it all worthwhile.
Although it is impossible to teach you how to create the best company logo design for your business, we have pointed you in the right direction. So let’s go back to the beginning and contact a graphic designer specializing in logo design.
- Understand target audience
- Gather competitive information
- Define brand personality
- Sketch out logo ideas
- Refine and simplify design
- Test with a diverse group
- Protect legally by trademarking
- Incorporate into packaging
- Use in all advertising campaigns
- Use in email signature and marketing
- Use in social media profiles and posts
- Use in content marketing
- Consistency across all marketing efforts
- Engage with the audience through various channels
- Use of negative space in design
- Versatility in different contexts
- Understand the psychology of color
- Use Influencer marketing
- Host launch event
- Use PR for media coverage
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