Knowing What Works

Knowing what works and does not is essential to getting the most value from your website. Before you begin, you must choose a website designer who creates websites using industry best practices. Finding an agency or freelance designer may sound easy. Unfortunately, many website designers focus solely on building sites, not on creating websites that give you a return on your investment. If your website cannot help you reach your goals, it will be a waste of both your time and your money.


Step 1: Determine Your Goal

This step should be pretty easy, but it is also crucial. It would be best if you had a clear goal to achieve the desired results. Although a website can accomplish more than one goal, it is easier to focus on one.

What is Your Goal?

  • Sell Your Products
  • Promote Your Services
  • Build Your Brand
  • Obtain Sales Leads
  • Provide Better Customer Service
  • Generate Newsletter Subscriptions
  • Become an Authoritative Resource
  • Other


Step 2: Build a Website

This step is pretty straightforward, and you need to start with a clean, minimal website design to ensure visitors are not overly distracted by “shiny objects,” which would make it much more challenging to test your new website design. We highly recommend creating a WordPress website and will go into why later in this article.


Step 3: Testing and More Testing

Now that you have set a goal and created a fantastic website, it’s time to start testing various elements of your new website to ensure they are helping you accomplish your objective instead of hindering you. Images, colors, text, and forms are just a few elements that will impact your success, and you need to test all of them.

As we mentioned earlier in this article, we recommend a WordPress website as you can easily install Google analytics and other plugins to test your website. Google Analytics can tell you where your visitors are coming from, how long they stay on your site, and additional valuable information. Other plugins can help you perform A/B split testing of website elements to determine what works best.


Final Thoughts

With careful planning creating a website that looks great, is easy to maintain, and accomplishes the goals you have set does not have to be a stressful event. Building a website should be fun and exciting. Be sure to choose a website designer you are comfortable working with and ask them to create a WordPress website.

Your website designer should be able to recommend and install plugins that will provide you with comprehensive website statistics and the ability to perform A/B split tests on essential website elements, such as buttons, text, and images.


  1. Create a Plan
  2. Determine Your Goals
  3. Choose a Web Designer
  4. Build a Minimal Website
  5. Install Required Plugins
  6. Test Everything



My Island Designs