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Knowing What Works

Knowing what works and what does not is essential to getting the most value from your website. Before you begin you will need to choose a website designer who creates websites using industry best practices. This may sound easy but unfortunately, many website designers are focused solely on creating sites, not on creating a site that will provide you with a return on your investment. If your website cannot help you reach your goals it will be a waste of both your time and your money.

 

Step 1: Determine Your Goal

This step should be pretty easy, but it is also very important, you need a clear goal if you are to achieve the desired results. Although it is possible for a website to accomplish more than one goal, it is of course, easier to focus on one.

What is Your Goal?

  • Sell Your Products
  • Promote Your Services
  • Build Your Brand
  • Obtain Sales Leads
  • Provide Better Customer Service
  • Generate Newsletter Subscriptions
  • Become an Authoritative Resource
  • Other

 

Step 2: Build a Website

This step is pretty straightforward, you need to start with a clean, minimal website design to ensure visitors are not overly distracted by “shiny objects” which would make it much more difficult to test your new website design. We highly recommend creating a WordPress website, and we will go into the reasons why later in this article.

 

Step 3: Testing and More Testing

Now that you have set a goal and created an amazing website it’s time to start testing various elements of your new website to ensure they are helping you accomplish your goal instead of hindering you. Images, colors, text, and forms are just a few of the elements that will have an impact on your success, and all of these can be tested.

As we mentioned earlier in this article we recommend a WordPress website as you can easily install Google analytics and other plugins to test your website. Google analytics can tell you where your visitors are coming from, how long they stay on your site and other valuable information. Other plugins can help you perform A/B split testing of website elements to determine what works best.

 

Final Thoughts

With careful planning creating a website that looks great, is easy to maintain and accomplishes the goals you have set does not have to be a stressful event, in fact, it should be fun and exciting. Be sure to choose a website designer you are comfortable working with and ask them to create a WordPress website.

Your website designer should be able to recommend and install plugins that will provide you with comprehensive website statistics and the ability to perform A/B split tests on important website elements, such as buttons, text, and images.

Summary

  1. Create a Plan
  2. Determine Your Goals
  3. Choose a Web Designer
  4. Build a Minimal Website
  5. Install Required Plugins
  6. Test Everything

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